Back in February 2014, I was leaving a client meeting in the West Village on a snowy morning. I thought to myself “snow days are actually awesome days to get in touch with people.” Then I pulled out my iPhone and recorded a brief 15-second video to share this tip and shared it on Instagram and Facebook. BAM - this was the beginning of Make It Happen Monday (#MIHM).

For context, I was in the process of working with a video production studio on a video project and they had told me I could best prepare by simply practicing being on camera as much as possible. Additionally, a friend of mine in social media marketing also had advised that the best way I could build an audience (including gaining their trust) was to be highly consistent with my posting - e.g. sharing something on the same day of the week, EVERY week.